Photography Contest

Prix Picto de la Mode

Prix Picto de la Mode

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Eligibility |

Less than 35 years old

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Picto Foundation is pleased to announce the launch of the 24th edition of the Prix Picto de la Photographie de Mode.

Prix Picto de la Photographie de Mode has been a reference award for emerging talents in the field of fashion photography since 1998. It awards each year three photographers.

The Grand Prix Picto de la Photographie de Mode wins a Leica camera and an exhibition produced by PICTO. The second prize, Dotation le19M pour la Photographie des Métiers d’Art, is given to a photographer who will collaborate with one of the resident houses of le19M, a new site conceived and designed by CHANEL, dedicated to the fashion crafts in Paris-Aubervilliers. The third prize, Dotation Filippo Roversi, underlines the originality of a technical know-how and offers its winner the possibility of a workshop with the photographer Paolo Roversi and production assistance from PICTO.

Palais Galliera, Musée de la Mode de la Ville de Paris, offers the winners the opportunity to join its collection. In 2021, Photo Festival St Barth Art Week joined Prix Picto de la Photographie de Mode, inviting one of the three winners to exhibit alongside great photographers and to benefit from an artist residency in St Barth.

With the support of its partners, Prix Picto de la Photographie de Mode intends to strengthen its commitment to the discovery and development of new talents.